The dictionary defines marketing as the business activity of presenting products or services in such a way as to make them desirable. Several history records and accounts prove its presence for centuries and it has continued to evolve with time. Will it go away? Perhaps not because it’s a means to trade and it applies not only to goods or services but even to items as massive as an investment property for sale.
Why is this so important? Simple. Properties don’t sell themselves. We need to do the convincing or at least the first move. We’re responsible for putting the word out there. Plus, there’s more to the job than just setting up ads. In marketing, it’s all about the right strategies. To give you a head start, here are some tips.
1. Know the market. Before anything else, know how the market works. This can differ depending on country, location specifics, current trends and other factors. It is important to first familiarize oneself with how commercial real estate works. 2. Identify your market. Not all commercial investment properties for sale are the same so it’s only logical that they cater to different markets and audiences. By knowing who’s going to be interested in the investment, marketing can be more target focused and effective. 3. Play on strengths. When advertising, make sure to highlight the key features of the property. What makes it tick? Why is it covetable and worth anybody’s money? Spit them out. It’s time to play those cards. 4. Improve weaknesses. Where upgrades and renovations are needed, do them. Part of selling any commercial asset involves having to prep it up. It can mean something as simple as a fresh coat of paint or swapping old damaged fixtures for new ones. 5. Clean it. Nobody wants a dingy looking property. Besides, buyers will come to visit and we’ll need all the right first impressions as possible. Do this both inside and out. 6. Stage it. Suggest how the space can be utilized by adding some furniture and similar other items for a commercial or office setting. It makes the space more inviting and tells a story of how buyers can see themselves in it. 7. Choose the right channels. There are many ways to market commercial investment properties for sale from traditional to print to digital to even word of mouth. Choose those that fit one’s market and budget. 8. Use quality visuals. Everybody looks at listings for commercial investment properties for sale and before they check out the details, they see the pictures. This makes it crucial to use quality photographs to capture the audience stat.
Earning money has never come easy and each of us has varied means of making a living. This is why it takes so much guts and not to mention caution when we talk investments. Surely, we’d want money to work for us not the other way around and in order to do that we have to make careful and smart choices. If there’s an avenue that we highly recommend that you give a thought, it would be UK investment property and here are the reasons why it’s a good idea.
1. Added Income – By investing in real property and leasing it to tenants, you get additional income. In certain areas for example, population growth, rising income and low unemployment gives rise to housing shortages thereby increasing demand for rentals. The same applies even to homes and apartments. For bustling locations, leasing and selling commercial properties can be very lucrative. 2. Control – It provides you with more asset control. You won’t have to answer to investors or a board of directors. You can manage and control your assets as you wish. Say for example, you may increase the rent or add value through an upgrade or renovation. 3. Risk Averse – It is less risky to put one’s hard earned income in property investments as compared to other types like shares of stock whose values can plummet and take a nosedive overnight or a full-throttle business where you can lose control and ownership particularly in corporations. 4. Financial Freedom – Many would define financial freedom as having significant savings and income such that they exceed expenses while at the same time having zero to very minimal. Whether you’ve got a high net worth, a residual income or are simply debt-free, financial freedom gives you peace of mind. Since investing in real estate adds money to your present earnings, you get to have extra cash for other activities. As time goes by, your earnings will add up and will even pay for the capital you’ve previously released. 5. Capital Growth – The value of investment property grows overtime. This is a good characteristic for real estate investments; however, you have to choose assets wisely. Those located in flooding areas are more likely to depreciate than appreciate while those located in or near cities and strategic locations will appreciate more but will also cost you more capital. Knowing which ones to invest in is tricky so it’s best to research and seek advice from family members, colleagues, friends and professionals.
As humans, we’re no ignorant to mistakes but this does not mean that we can simply allow them to happen. Perfection may not be a thing in this world but nobody said that it’s impossible to get close to it. Mistakes are detrimental and most often than not financially burdensome. This is especially true when we talk about an investment property for sale UK.
Imagine getting things all wrong. That would be a financial nightmare you won’t be able to wake up from. But believe it or not, people still commit many mistakes and crimes against it. Curious? Here’s a list.
Not Validating Facts – Remember that sellers would want you to acquire from them so it’s not uncommon for them to exaggerate things, to go on some sales talk or to keep some information out of earshot, intentionally or not. But many buyers go ahead and believe every single detail on the listing and every word that comes out of a seller’s without checking and validating. Plus, the law suggests lack of due diligence by the buyer is not a case for fraud.
Not Hiring a Surveyor – How do you validate facts and double check on the market value of the property? You hire a chartered property surveyor. This cannot be done alone by virtue of estimates and research especially if you’ve got no skill and training to boot. These calculations require more in depth data and an expert is the only one who can do this. These are simply one of those things you cannot DIY.
Neglecting Ongoing Costs – The property should not be a financial burden in the long run hence taking a tab and getting an estimate of ongoing costs, also known as repair and maintenance expenses, is a must. Some properties may appear affordable upfront but they’re too hefty in terms of this department so in the end, you’re at a loss.
Failure to Ready Finances – An investment property for sale UK is not going to be cheap. Sure some may be considered affordable but these assets still rake up and require huge amounts. Therefore, one has to be ready ahead of time. Remember that there are other investors who will want to take the asset for themselves. If your funds aren’t ready yet then someone else might take the asset before you do. Arrange your chosen financing ahead of time or suffer from an opportunity loss.